Information About Writers And Authors

What is this career like?

An SEO Copywriter writes website copy (sales writing) and content (articles and other materials) for the purposes of promoting a website and making online sales. A quality SEO Copywriter understands the principles of marketing and branding, is a natural wordsmith, has an excellent command of the English language and possesses an in depth understanding of search engine optimisation. This may include finding website keywords, using them correctly in the text, applying principles such as anchor text based internal linking, LSI keywording and meta tag optimisation. A great SEO Copywriter inspires action, from both readers and from search engines.

I work as a copywriter for a London-based media company. I initially got the job through a specialist recruitment agency in after completing my degree in English. I was sold on the diversity of the job, and the chance to do creative writing.

My brief is liaising with clients to find out their advertising needs and then researching and writing an advertorial to spec. The advertorial can involve a description of work the client has done in its field or something they want to promote. For example a company might want to put together a description of a project it has worked on in an emerging market economy. I'd interview some of the people involved in the project as research, then put together a punchy draft outlining the project.

It can be a very rewarding work, learning about new industries and meeting and liaising with a diversity of interesting people. I've worked with fizzy drink companies, telephone makers, banks and fashion agencies. You need to have good writing skills, creativity and work to tight deadlines to succeed.

Training

Writers and authors need bachelor's degree.

Degrees for Writers and authors
Training for Writers And Authors
Percent
Less than High School 0.6
High School 3.4
Some College 9.6
Associates Degree 3.2
Bachelors Degree 47.9
Masters Degree 26.2
Doctorate or Professional Degree 9.0

Employment

Represents about 151,000 people in the United States- 69.4% of which are self-employed

Employment prospects are up Over the next 5 years there will be aproximately 22,000 more writers and authors but, because of expected growth and replacement needs in the United States, we will need 54,000 more.


Hourly Income

On average, writers and authors make $32.72 per hour.

Hourly Income Distribution in U.S. Dollars ($)
Bottom 10% Bottom 25% Median Top 75% Top 90%
Writers and authors $13.50 $19.00 $26.80 $38.00 $55.60
Arts, design, entertainment, sports, and media occupations $9.38 $13.70 $20.90 $31.70 $45.40
National Average $8.65 $10.70 $16.50 $26.60 $41.00

Annual Salaries

On average, writers and authors make $68,060 per year.

Annual Salary Distribution in U.S. Dollars ($)
Bottom 10% Bottom 25% Median Top 75% Top 90%
Writers and authors $28,180 $39,580 $55,870 $79,050 $115,740
Arts, design, entertainment, sports, and media occupations $19,520 $28,640 $43,640 $66,080 $94,470
National Average $18,000 $22,380 $34,460 $55,470 $85,280

This data is from the U.S. Bureau of Labor Statistics, Occupational Employment Statistics

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