Search engine optimization helps companies to improve their ranking on the search engines so that when people search for their products or services, it is their website which comes out on top. There are several aspects to SEO:
- Keyword research
- On-page SEO
- Link building
- Developing a network through social media
Search engine optimization helps companies to select the terms and phrases which their potential audience are searching for and then tailor the website in a way which makes it easy for Google to see its relevance. It also helps to build the number of links pointing to the website to boost the website's authority.
Some knowledge of the technical aspects of web design are required, although technical details are becoming less important as Google now gives more weight to website content and inbound links. Therefore the ability to write good content quickly is very beneficial. As link building is so important, then the ability to develop relationships with other people and bloggers, particularly through social media, is vital.